Chris Hehim Bowers
Director of Marketing, North America, Higher Education at Oxford University Press
- Role
- Director of Marketing, North America, Higher Education at Oxford University Press
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Chris Hehim Bowers
Over a career in publishing, I have driven increases in domestic and international sales and market penetration in the extremely competitive higher education and academic markets. I have built a reputation as an industry expert, have developed commercial relationships with academic institutions across the globe, and have mentored and advised EdTech startups on executing their commercial strategy.As a Senior Marketing Executive, I have a record of implementing marketing technology solutions and developing innovative customer acquisition strategies to grow global markets, I have built a reputation as someone who can execute strategy, anticipate market changes, and can drive growth. A collaborative leader who has helped maneuver organizations through business change and market development, I have been credited with creating, developing, challenging, and empowering high-performance, global teams to discover new ways of engaging customers, measuring results, and expanding markets. Areas of Expertise: Digital Marketing | Marketing Technology | Marketing Automation | CRM Strategy | SEO/SEM |Agile Project Management | Data and Web Analytics | Ecommerce | Marketing Partnerships | Budget and Resource Planning | Change Management | Lifecycle Marketing | Customer Journeys | Account Based Marketing | Social Media Strategy | Content Marketing | Demand Generation
Experience
Director of Marketing, North America, Higher Education
Jan 2019 — Present · New York, NY, US
Lead OUP North American Higher Ed Marketing group (US, Canada), overseeing strategic/tactical planning, market development, customer channels, market analysis, and marketing & sales alignment. Drive digital transformation of marketing program to support industry-beating growth and customer engagement.
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