Tracy Chisholm

CEO and Founder @Long Point Group

ON, CA

A strategic business consulting group working with clients to drive results through communications and transformation.Expertise includes:• Strategy• Communications• Transformation and change managementRecent local, national and international engagements include: • Several interim executive positions leading communications at renowned Canadian academic health science centers and hospitals during leadership transitions.• Developed, implemented and monitored change management and communication road maps to support implementation and adoption of enterprise-wide digital transformations. • Developed the customer experience and communications strategy for North America\'s largest airport system.• Led communication and change management efforts for high-profile mergers and acquisitions in both public and private sectors, ensuring smooth transitions and maintaining stakeholder confidence.• Led successful brand redevelopments and launches in the public and private sectors.• Developed and implemented employee and stakeholder engagement initiatives.• Produced compelling annual reports and community reports showcasing organizational achievements and demonstrating progress against strategic priorities.• Led communications for sector accreditation/certification preparedness to engage and inform internal stakeholders and support excellence.• Developed website strategies and revamped navigation and content to improve the user experience, while concurrently implementing new CMS platforms to improve the backend user/contributor experience.

Mount Saint Vincent University

Bachelor of Public Relations, Public Relations and Communications