Teri Breidenbach
National Account Director Oncology & Specialty Channels - Pfizer
- Role
- National Account Director - Oncology & Specialty Channels at 辉瑞
- Location
- Montpelier, VA, US
- LinkedIn followers
- 500 followers
About Teri Breidenbach
Highly-accomplished National Accounts Director with a proven track record of identifying and establishing a lasting presence in new and existing markets, building business partnerships, and utilizing clinical and business acumen to drive revenue, access, and market share. Reputation for partnering with vendors and cross functional teams in gathering value insights on strategy and pricing to influence brand strategy and tactics, and develop pro-active / reactive payer value propositions and associated presentations for US and global account director teams. Well-versed in launch preparation and execution for market access / distribution. Innate ability to plan / manage multiple new product / new indication launches, as well as co-promotion efforts between manufacturers. Experienced in market research for pricing, branding, messaging, strategy development for payer access and channel distribution, US / Global launch strategy and pricing / payer value strategy. Solid knowledge of the reimbursement / distribution landscape. Core Competencies: Payer Account Management / Contract Negotiation / Pull-Through Specialty Pharmacy Distribution Channel Strategy Development Pre-/ Post-Approval Regional & National Launch Strategy Development Pre-/ Post-Product Launch Expertise - Oncology & Rare Disease Positive Formulary Access Attainment Advocacy Relationship Development Oncology – oral / IV, solid / liquid tumor and rare disease Global Team Negotiation Training
Experience
National Account Director - Oncology & Specialty Channels
Jan 2013 — Present · Richmond, VA, US
Hand-selected to support the team in advancing diagnostic testing to drive access / reimbursement for oncology products. Negotiate contracts for oncology products and neutralize threats to access. Evaluate specialty pharmacy capabilities, negotiate enhanced services, and ensure adherence to metrics supporting the patient journey in oncology and rare disease. Numerous product launches across multiple tumor types with new mechanisms of action. Key accounts include Express Scripts, Aetna Health Plan, Aetna Specialty, Diplomat, Exactus, four specialty pharmacies in Puerto Rico.Selected accomplishments in NAD role: Negotiated and implemented patient adherence program for inflammation / immunology product at 3 specialty pharmacies. Coordinated data build / testing, program training, and conducted business reviews. National Lead for Medicaid (Oncology) with tremendous Medicaid success through proactive access initiatives. 100% unrestricted access for oncology portfolio for 73M lives. Launched six new oncology products in 12 months (2018) with 100% unrestricted payer access and into specialty pharmacy defined distribution network for immediate availability. Launched new indication for Bavencio (2018) and two new indications for Xeljanz (2018). Managed project linking an artificial intelligence wellness coach / robot to support patient adherence, and improve communication between patient and specialty pharmacy.
Education
Loyola University New Orleans
Master of Science in Nursing, Health Care Systems Management
2010 — 2011
Virginia Board of Healthcare Professionals
Registered Nurse
Louisiana State University Health Sciences Center
Bachelor of Science, Nursing
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