Trisha Bombardo Freeman

About Trisha Bombardo Freeman

With almost 20 years in the industry, I\'ve had the pleasure (and occasional caffeine-fueled chaos) of working across a wide range of projects — from crafting creative visions for brands both shiny-new and well-loved, to designing corporate lobby spaces that make people forget they\'re in a lobby, to storyboarding YouTube ads that people might almost not skip. I\'ve led creative teams for national and local brands, picked up more lessons than a TED Talk binge, and discovered that I actually love the wild ride that is mentoring and management.That said, my true love will always be good design, sharp branding, and the occasional doodle that somehow turns into a full-fledged concept.Specialties: Time Management (with the help of strong to-do lists), Branding & Identity (the good kind, not the crisis kind), and Trendspotting (aka professional people-watching).

Experience

1. Creative Director

   Pinckney Hugo Group

   Oct 2023 — Present · Syracuse, NY, US

   I\'ve had the unique opportunity to grow alongside the agency — starting as an Art Director when we were just 30 people, and evolving into my current role as Creative Director as we\'ve expanded to a team of over 100.In my role, I juggle a little bit of everything: overseeing creative teams, managing workloads, mentoring talent, and diving headfirst into projects of my own (because the love of design never really leaves you). Whether it\'s developing big-picture brand strategies, fine-tuning the tiniest design details, or leading brainstorm sessions that sometimes feature bad doodles and even better ideas, I\'m hands-on in shaping both the work and the people behind it. I try to foster a collaborative, energetic, and ideas-first culture — because good work comes from happy teams.A few clients I\'ve had the pleasure of working on: Bush\'s Beans, QBE insurance, Bitsight, Lifetime Benefit Solutions, Johnsonville, Kidde, Lam Research, Excellus BCBS, Active Health, Summit Hill Foods, Baxter

Education

• Syracuse University - College of Visual and Performing Arts

  Bachelor of Fine Arts - BFA, Advertising Design

Skills

• Branding & Identity
• Time Management
• Art Direction
• Concept Development
• Typography
• Graphic Design
• Creative Strategy
• Creative Direction
• Adobe Creative Suite
• Advertising
• Logo Design
• Integrated Marketing
• Image Manipulation
• Illustrator
• Indesign
• Direct Mail
• Packaging
• Brand Development