Tom Mulhern
Client Communications Manager @Benevity
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WORK HISTORY
Client Communications Manager @Benevity
Calgary, AB, CA
Develop and deliver client-facing communications across the customer lifecycle, including newsletters, release notes, product updates, and lifecycle campaigns.• Manage a forward-looking communications calendar, coordinating with cross-functional teams to ensure timely, relevant, and aligned messaging.• Own governance processes for client communications, including intake, prioritization, and channel selection, to reduce noise and maximize impact.• Serve as the subject matter expert for communication channels, making strategic recommendations on message-channel fit and execution.• Monitor and report on engagement metrics (open rates, CTR, feedback) to optimize communications and continuously improve the client experience
EDUCATION
Capernwray Hall
Certificate of Completion, Christian Studies
Ambrose University
Bachelor of Christian Studies
Mount Royal University
Web Foundations Extension Certificate, Web Page, Digital/Multimedia and Information Resources Design
Mount Royal University
Certificate , Digital Content Creation
SKILLS
ABOUT TOM MULHERN
As a data-driven marketing leader with over a decade of experience, I specialize in leveraging CRM systems and automation tools to drive demand generation and revenue growth. I specialize in building scalable marketing systems that drive engagement, revenue, and long-term impact.I currently lead digital marketing at United Way, where I spearhead marketing automation, campaign strategy, and cross-channel performance — improving donor engagement and driving $500K+ in revenue via Salesforce Marketing Cloud.My background spans B2B SaaS, nonprofit, and agency environments, with hands-on expertise in Salesforce, HubSpot, Zapier, and OpenAI. I’ve led digital transformations, optimized web experiences, built content engines, and scaled outreach for startups and enterprise teams alike.Whether managing a multi-functional team, optimizing lifecycle campaigns, or translating data into action, I bring a balance of strategic thinking and creative execution. I\'m passionate about using marketing as a force for both business growth and social good.Let’s connect if you’re building something meaningful — or want to talk automation, engagement, or growth strategy.
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