Tim Blaylock

About Tim Blaylock

As a Vice President of Sales, I have dedicated my career to driving growth, market expansion, and operational excellence in the adult beverage industry, covering beer, wine, and spirits. I specialize in sales strategy development, distributor margin management, and go-to-market execution, ensuring brands achieve sustainable financial success while strengthening their market presence.I thrive in high-stakes environments, leading national pricing strategies, forecasting, and sales analysis while streamlining business operations. My leadership style focuses on strategic vision, adaptability, and data-driven decision-making, enabling me to drive impactful results. Key Achievements Include:* Revenue Growth & Expansion: Spearheaded Edrington’s growth from $28M to $74M by executing a three-year roadmap and transitioning from a Remy Importer model to a direct distributor network.* Talent Development: Recruited and mentored 40+ professionals across sales, finance, and marketing, achieving an 80% retention rate and fostering career growth through internal promotions.* Operational Leadership: Established and led a new department at Nolet Spirits, overseeing national pricing, TTB approvals, sales analysis, and forecasting, delivering board-level strategic insights recognized by company leadership.* M&A & Transition Management: Appointed lead for Nolet Spirits’ sale and transition to Diageo, collaborating with Booz Allen and Diageo finance teams to manage due diligence, pricing, and integration efforts.* Cost Optimization & Process Improvement: Reduced selling costs by $400K in three years through strategic pricing and margin management while implementing more efficient sales structures.* Product & Brand Expansion: Successfully launched and expanded brands, including The Macallan, Highland Park, Brugal Rum, Noble Oak Bourbon, and Partida Tequila, strengthening their market position.I am passionate about mentoring teams, enhancing brand value, and fostering a collaborative sales culture that drives efficiency, market share expansion, and stakeholder satisfaction. My expertise in data-driven decision-making and strategic planning allows me to optimize pricing, enhance distributor programming, and successfully launch new products while developing the next generation of sales leaders in the industry.Contact info: t••••••••@gmail.com

Experience

1. Regional Vice President - Pacific

   Riboli Family Wines

   Nov 2025 — Present · Los Angeles, CA, US

   Leading sales teams for the California and Hawaii markets partnering with Breakthru Beverage in California and RNDC in Hawaii.Portfolio growth and driving innovation adapting to new consumer preferences

Education

• California State University, Fullerton

  BA, Communications

  1988 — 1992

• University of Redlands

  MBA, Business Administration

  2000 — 2002

Skills

• Competitive Analysis
• Key Account Development
• Pricing
• Strategic Planning
• Microsoft Powerpoint
• Microsoft Excel
• Leadership
• Distributed Team Management
• Margin Management
• Business Development
• Sales & Marketing Budgeting
• Retail Price Analysis
• Management
• Distributor Contract Negotiation
• Strategy
• Market Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Budgets
• Sales
• Distributor Management
• Company Presentations
• Microsoft Word
• Sales Management
• P&L Management
• Alcoholic Beverages
• Business Planning
• Pricing Strategy
• Sales Presentations
• Forecasting