Tom Betts
Professor of Business, Associate Dean, and Chair @Calvin University School Of Business
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WORK HISTORY
Professor of Business, Associate Dean, and Chair @Calvin University School Of Business
Grand Rapids, MI, US
While at Calvin\'s School of Business, I have served as Associate Dean, Chair, Program Director, and Professor. I specialize in teaching Marketing, Consumer Behavior, Professional Selling, and Business Internship classes to undergraduate business and marketing majors. We integrate experiential learning (with business clients) into courses. I also do research on experiential learning, online learning, authentic relationships with stakeholders in Marketing, and shalom in marketing.
EDUCATION
University of Michigan - Stephen M. Ross School of Business
BBA, Marketing
Western Michigan University - Haworth College of Business
MBA
SKILLS
ABOUT TOM BETTS
Strategic marketing, consumer-based decision making, and collaboration. These are a few of the priorities I bring to the teams I lead. Through a wide variety of tools and tactics, I strive to maximize sales while controlling costs.I also get great joy from teaching and advising college students to help future business people become a success in all areas of their lives.Specialties: Strategic planning, marketing, internet, web, digital products, research, analysis, teaching/coaching, leadership, retail relationships, category management, promotion planning, direct marketing, consumer database, CRM, event and trade show management, publishing, product development, branding, meeting facilitation, management, budgeting.
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