Tazrian S Shahid

About Tazrian S Shahid

As a Consultant in Quantitative Research at Quantum Consumer Solutions, I bring over six years of experience managing large-scale research projects and delivering data-driven insights for strategic decision-making. My expertise lies in processing and analyzing extensive datasets using SPSS and R, uncovering consumer behavior patterns, and integrating qualitative narratives to shape actionable recommendations for product launches, segmentation, pricing, and market positioning for leading brands. Parallel to my experience in consulting for market research projects, I spent over seven years as a Senior Lecturer / Lecturer at the University of Liberal Arts Bangladesh, designing engaging courses and fostering an inclusive academic environment. Before teaching, I started my career in Market research at The Nielsen Company Bangladesh, where I managed research projects for leading mobile and telecommunication clients. Key projects included feasibility studies for 4G internet, critical KPI measuring tracking studies, and usage and attitude studies. My professional skills in project management, research, data analysis and presentation complement my dedication to evidence-based strategies and collaborative problem-solving in both academic and industry settings.

Experience

1. Consultant, Quantitative Research

   Quantum Consumer Solutions Insight & Design Strategy

   Sep 2019 — Present

   Led the execution of large-scale research projects, managing multi-disciplinary teams to address strategic client questions. • Processed and analyzed extensive datasets using SPSS and R to uncover consumer behavior patterns for effective segmentation. • Presented evidence-based recommendations that guided product launches, pricing strategies, and market positioning.• Integrated qualitative research findings with quantitative data to tell the stories behind the numbers and generate unique insights on brand perceptions and user attitudes.

Education

• Syracuse University - Martin J. Whitman School of Management

  MBA, Logistics, Materials, and Supply Chain Management

• Institute of Business Administration, University of Dhaka

  Master of Business Administration (MBA), Marketing

  2013

• Independent University, Bangladesh

  Bachelor of Business Administration, Business

  2010