Tazha Moore Layman
Vice President of Operations @Maphabit
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WORK HISTORY
Vice President of Operations @Maphabit
MapHabit empowers individuals and their care teams through habit-forming assistive technology that builds confidence, supports routines, and fosters dignity through daily moments of progress.MapHabit provides cognitive support for individuals with intellectual and developmental disabilities (IDD), autism, traumatic brain injuries (TBI), as well as individuals living with Alzheimer\'s Disease and related dementias (ADRD) and their care partners.I originally began working with MapHabit in 2018 in a fractional capacity to create their brand identity and launch their initial GTM. I rejoined the team full time in 2024 to focus on the following- Establish operational discipline and decision clarity across marketing, customer experience, fulfillment, and technical support- Rebuild GTM motion following a full platform overhaul, aligning product, messaging, and sales execution around a defined ICP- Act as a primary thought partner to the CEO, translating strategy into operating priorities and execution cadence- Balance NIH grant accountability with revenue imperatives, ensuring research commitments support commercial growth
EDUCATION
Georgia State University
Bachelors of Science, Biology & Chemistry; Pre-Med Concentration
ABOUT TAZHA MOORE LAYMAN
I am a marketing and operations executive with 25+ years of experience building, scaling, and commercializing technology-driven businesses across Proptech, SaaS, and Assistive Technology.I’ve operated across the full company lifecycle from early-stage startups to venture-backed scaleups and public companies. My background blends founder-level ownership, executive GTM leadership, and operational rigor with a passion for converting ideas into real traction. Career highlights include- Co-founding and scaling a Proptech startup through acquisition- Leading marketing and GTM evolution through Series B and multi-product expansion- Transitioning research-funded technology into commercial revenue- Building and leading cross-functional teams spanning marketing, CX, operations, and enablementI partner closely with leadership teams and I\'m most effective in environments where clarity, accountability, and momentum matter. I\'m most proud of building and managing collaborative, high-performing teams to translate strategies into measurable growth using results-driven, empathetic, and hands-on leadership.
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