Taylor McCarthy
Paid Social Strategy | B2B and B2C Expertise
- Role
- Senior Manager, Paid Social at Tinuiti
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Taylor McCarthy
Dynamic marketing strategist with a track record of driving impactful B2B marketing campaigns across multiple platforms. Experienced in leveraging social media channels and data analytics to optimize campaign performance and deliver actionable insights. Skilled in collaborating with cross-functional teams to achieve business objectives and meet client needs.
Experience
Senior Manager, Paid Social
May 2025 — Present · US
Senior manager specializing in paid social and digital media strategy for B2B brands, driving measurable business growth and stronger client partnerships- Serve as a trusted subject matter expert—leading audits, crafting strategic recommendations, and helping pitch and scale new client relationships that fuel agency growth- Partner with clients as a strategic advisor, connecting media performance to broader business goals and translating insights into clear, actionable decisions- Play a key role in business development and client onboarding, bringing data-driven thinking and platform expertise to win new opportunities and strengthen long-term retention- Lead and mentor a team of performance marketers, building a culture centered on learning, innovation, and accountability while supporting career growth and excellence in execution- Manage large-scale media investments with a focus on efficiency, experimentation, and scalability—ensuring campaigns deliver both performance and strategic value- Champion cross-channel collaboration, aligning Paid Social efforts with broader digital, content, and demand generation initiatives to drive full-funnel impact- Passionate about staying ahead of evolving trends and technologies, continuously learning to help clients and teams adapt, innovate, and lead in an ever-changing digital landscape.
Skills
- Event Planning
- Adobe Creative Suite
- Social Media Marketing
- Powerpoint
- Communication
- Leadership
- Marketing
- Public Relations
- Social Media
- Social Networking
- Microsoft Powerpoint
- Microsoft Word
- Special Events Coordination
- Teamwork
- Strategic Communications
- Microsoft Office
- Live Events
- Advertising
- Customer Service
- Event Management
- Public Speaking
- Organization Skills
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