Taylor Wiegert

WORK HISTORY

EDUCATION

ABOUT TAYLOR WIEGERT

I grew up on a small family farm just outside a rural community boasting a population of 1,266. It was ordinary, simple, and seemingly unremarkable in every way, which helped me learn early that with a bit of digging and exploring just below the surface interesting bits are waiting to be discovered. I haven\'t stopped digging since. For over ten years, I\'ve worked to discover those interesting bits born of people, culture, and companies with the potential to unlock enduring solutions to business challenges.My purpose is to help brands tell their stories in the most interesting way possible. This led me to help the masses empathize with orcs to launch the \"Shadow of War\" video game, reinvigorate AXE with growing sales for the first time in a decade by re-imagining its take on attraction through the lens of Gen Z, and help Buffalo Wild Wings overtake the March Madness conversation with talk of wings and vasectomies one year, and then dominate it with an uniquely ownable take on NIL the next. I\'ve even helped NÜTRL break free from the commoditized seltzer category to become \"The One with the Umlaut,\" and Bud Light Seltzer solidify itself as distinct from its master brand namesake.I\'ve introduced a new lifestyle for watching TV with Slingers, got people to delete their food pics for the \'gram in \"Delete to Feed\" for Land O\'Lakes, helped Virginia Tourism rediscover why it truly is for Lovers, and so much more. There\'s an interesting unlock for every brand, and I love discovering it. I bring the same moxie to discovering the unexpected I had growing up to consumer research, writing, and strategic thinking for brands.Sharp strategies and unexpected insights have led to honors including Effies, Grand Clios, Campaign US Strategic Planner of the Year Shortlist, Shots Magazine East Coast Rising Star, and The Drum Global Young Innovator Finalist.I\'m a proud dad, loving husband, outdoor enthusiast, sports-obsessed, and unapologetic geek. Just ask me what video game I\'ve been playing lately, and you won\'t get me to stop talking.