Taylor Watters

About Taylor Watters

As the Programmatic Team Lead for Watts Media, I am in charge of adopting new advertising…

Experience

1. Programmatic Team Lead, Co-founder

   Watts Media

   Feb 2018 — Present · Colorado Springs, CO, US

   Watts Media is a Digital Marketing Agency and Programmatic Media Trade Desk. To me, that means we use first-party and third-party data to better understand your brand\'s ideal client. Then we work with you to build an omnichannel approach that puts your brand in front of that exact audience no matter where they spend their time online. Once the user clicks, we cultivate first-party data, test marketing hypotheses using A/B testing, then utilize algorithms and machine learning to optimize campaign performance.Right now, our mission is to empower agencies and brands with enterprise level ad tech that lowers costs and increases the reach and impact of their advertising dollars. To accomplish this we have assembled a suite of the top advertising and data management tools. This Device Canvassing suite includes social media platforms, demand-side platforms, data management platforms, and online data stores. On top of that, we have a creative team that has adopted cutting-edge creative technologies to tell compelling stories that drive engagement. We develop and deploy 360 video ads, 3D display ads, and 360/VR display ads in order to cut through the media clutter and optimize campaign performance.

Education

• Thinkful

  Front End Development - HTML, CSS, JS, PHP

  2016 — 2016

• Colorado Northwestern Community College

  Associate of Arts (A.A.), Liberal Arts and Sciences, General Studies and Humanities

  2010 — 2013

• University of Colorado Colorado Springs

  Bachelor’s Degree, Organizational and Strategic Communications

  2016

Skills

• Hardwork
• Recruiting
• Javascript
• Data Entry
• Public Relations
• Creative Problem Solving
• Small Business Development
• Online Marketing
• Start-Ups
• Microsoft Word
• Team Leadership
• Html5
• Social Media
• Cascading Style Sheets (Css)
• Marketing
• Social Networking
• Research
• Online Advertising
• Franchising
• Strategic Communications
• Jquery
• Environmental Science
• Public Speaking
• Leadership
• Time Management
• Entrepreneurship
• Training
• Search Engine Optimization (SEO)
• Graphic Design
• Customer Service
• Microsoft Office
• Sales
• Communication
• Sales Management
• Critical Thinking
• Google Adwords
• Marketing Strategy
• Social Media Marketing
• Powerpoint
• Microsoft Excel