Taylor Votolato
Product Marketing Manager at IGT PlayDigital
- Role
- Product Marketing Manager at Igt Playdigital
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
Experience
Product Marketing Manager
Mar 2021 — Present · US
Devise and execute product marketing programs and go-to-market campaigns to support product launches and key updates for games, tools and services. •Lead North America product marketing customer programs, working directly with North American customers and internal account teams.•Collaborate across global regions to recommend and steer product marketing programs in each region.•Establish metrics for measuring the impact of product marketing campaigns; evaluate and share insights from results for continuous improvement.•Lead event strategy and promotional tactics for tradeshows and customer events - including messaging, collateral and logistical support. •Maintain customer portal and customer-facing product roadmaps.•Cross functional communication and collaboration with key stakeholders within Product, Commercial and cross-channel teams.
Education
Boston University
BS
2006 — 2010
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