Taylor Usellis

About Taylor Usellis

Creative and mission-driven communications strategist with 10+ years of experience…

Experience

1. Senior Manager for Marketing and Communications

   Kentucky Science Center

   Aug 2023 — Present

   Develop, manage, and execute integrated marketing and communication strategies>Develop and execute results-oriented communication strategies that includes the full scope of products, from press relations, social media, and various earned media, to eblasts, and website strategy>Creating and compiling copywriting, storytelling, and content creation.>Manage email marketing campaigns targeting various key demographics to drive awareness and registrations for programming.>Manage social media content calendars and ensure postings contain the brand voice and strategy.>Develop and implement annual public relations plan.>Work with key internal role-players to brainstorm content ideas and media campaigns aligned with the company’s strategy and in support of various brand initiatives.>Build and maintain relationships with media outlets, journalists, and key external role-players and act as primary media spokesperson when necessary, engaging in press events, media spots, interviews etc.>Identify and monitor measurements toward KPIs and ROIs to evaluate efficiencies and effectiveness and pivot as needed while maintaining an understanding of current trends, market research and successful strategies.>Maintain an understanding of current trends and industry best practices.>Provide art direction as needed and leadership to the graphic designer, ensuring that all creative adheres to brand standards.>Maintain media clips, video, and photo libraries.>Build positive relationships with other departments, promoting respect, collaboration, and confidence.>Assist with staff and board member marketing, media, or communication training.

Education

• College of Charleston

  MA, English

  2008 — 2010

• University of Louisville

  Master of Education (M.Ed.), College Student Counseling and Personnel Services

  2011 — 2014

• Centre College

  BA, English

  2004 — 2008

Skills

• Community Outreach
• Nonprofits
• Digital Photography
• Public Speaking
• Event Planning
• Greek Life
• Lacrosse
• Student Affairs
• Women Leaders
• Professional Development Programs
• Academic Advising
• Student Conduct
• English Composition
• Student Engagement
• Microsoft Office
• Residence Life
• Leadership
• Sustainability
• Student Leadership
• Social Media
• Student Development
• Program Development
• Higher Education