Taylor Toussaint
- Role
- Director of Ecommerce - North America at Bollé Brands
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Taylor Toussaint
Strategic and data-driven eCommerce leader with a proven track record of scaling…
Experience
Director of Ecommerce - North America
Apr 2022 — Present
Bollé Brands, Inc. is a group that owns Bollé, Bollé Safety, Spy Optic, and Serengeti Eyewear. I am responsible for the D2C business in North America. This consists of four eCommerce websites and two Amazon Seller Central accounts across two separate divisions within the organization. I have 3 direct reports and report to the Global VP of Digital. Here are some of the primary responsibilities: Own the P&L for D2C (Websites, Amazon, Events, and Owned Retail) in North America for multiple brands under the corporate umbrella. Lead and mentor a top-performing direct-to-consumer team. Compile, analyze, and present reports to senior executives. Handle emergencies and high-pressure situations with calm, strategic execution. Drive customer acquisition and retention by owning and optimizing all online direct response marketing channels. Work closely with Marketing and Creative leadership on branding, product, seasonal integrated campaigns, and GTM strategies. Work closely with Sales Team on real-time optimization of the greater business, covering reporting, market status & outlook, cross-channel SKU optimization, and inventory planning. Work closely with Operations and Finance on inventory planning and ERP integration, cost controls, budgeting, and forecasting. Be an agent of change within the organization: motivating, educating, and driving results both operationally and culturally.
Skills
- Affiliate Marketing
- Organic Search
- Online Lead Generation
- Keyword Research
- Online Advertising
- Google Webmaster Tools
- Content Management
- Marketing Strategy
- Landing Page Optimization
- Project Management
- Social Networking
- SEO Copywriting
- Web Marketing
- Mobile Marketing
- Online Marketing
- Smo
- User Experience
- Online Reputation Management
- Marketing
- SEO
- E-Commerce SEO
- Social Media
- Social Media Measurement
- Conversion Optimization
- Digital Marketing
- Link Building
- Analytics
- Strategy
- Ppc
- Google Analytics
- Wordpress
- Email Marketing
- Lead Generation
- Social Media Marketing
- Website Development
- Content Strategy
- Web Analytics
- Sem
- E-Commerce
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