Taylor Tai
Marketing Insights & Analytics | Audience Research | Market Intelligence | B2B Tech & Cybersecurity
- Role
- Senior Associate, Content & Market Insights at Informa TechTarget
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Taylor Tai
With experience in market insights, audience research, and B2B technology trends, I help teams understand how buyers think and where opportunities are emerging. At Informa TechTarget, I support cross-functional partners by bringing clarity to audience behavior, content engagement, and demand signals across cybersecurity and enterprise tech.Recognized for clear communication and collaborative partnership, I work closely with Sales, Enablement, GTM, Campaign Operations, Customer Success, and Product Marketing to strengthen targeting, messaging, and account strategy. My insights are also shared with technology vendors to guide their content, outreach, and positioning decisions.
Experience
Senior Associate, Content & Market Insights
Dec 2024 — Present · Newton, MA, US
Analyzed buyer behavior and market trends in cybersecurity and enterprise technology to inform sales and GTM strategies. • Developed market-insight decks and competitive snapshots for renewal and upsell discussions with global tech vendors. • Created audience segmentations and behavioral profiles to enhance targeting and messaging for various teams.
Education
Salem State University
Bachelor's degree
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