Taylor Strauss

About Taylor Strauss

Marketing Coordinator | Former EducatorAs a Marketing Coordinator with a foundation in education, I bring a unique blend of creativity, adaptability, and communication skills to my role. A graduate of Penn State University with BS degrees in Early Childhood Education and Human Development and Family Studies (cum laude), I leverage my background in teaching to drive marketing strategies that engage and resonate with diverse audiences.Having worked in a virtual school setting, I gained strong proficiency with digital tools and platforms, enhancing my adaptability in today’s tech-driven marketing landscape. I am known for my ability to think on my feet, solving challenges creatively, quickly mastering new skills to fit our initiative\'s needs, and staying current with evolving technologies—qualities that are essential for success in a fast-paced marketing environment.I’m passionate about helping others and building connections, and I’m excited to continue growing and contributing to my team by bringing fresh, people-centered insights and a drive for results to all my projects.

Experience

1. Marketing Coordinator

   Airmatic

   Jul 2024 — Present · Malvern, PA, US

   Develop and manage marketing content across social media platforms and email campaigns- Maintain and update website content and layout to improve customer experience and SEO- Conduct in-depth product research to enhance marketing content and website accuracy- Collaborate with manufacturers to gather product information and literature for website integration- Analyze email campaign performance, social media engagement, and website analytics to guide content strategy- Initiated and led a project with Account Managers to clean up outdated contacts, improving email and postcard mailing deliverability- Support brand consistency and messaging aligned with company values and industry standards- Work closely with internal teams to promote products and services effectively- Assist with creating marketing materials to drive customer engagement- Coordinate company events and trade show participation.

Education

• Penn State University

  Bachelor's degree

  2013 — 2017