Taylor Cooper

Brand Manager @Cascade Maverik Lacrosse, LLC

Exeter, NH, US

Consumer insights and competitive market industry specialist to drive product line strategy, and brand growth- Manages the entire product lifecycle, including attaining volume, profit, margin dollars and share- Works as a part of a cross-functional team to execute the seasonal product launch plans, including the product development, sales, supply and demand teams- Obtains information on sales history, market share and competitors- Develops a deep understanding of business dynamics, retailer trends & challenges, to identify growth opportunities- Validates selling stories, features and benefits and final product direction through consumer insight collection- Supports sales through key account presentations, trade shows and retailer specific demand creation initiatives- Works on data collection and reporting from GLP, SAP, intranet maintenance of GLP- Tracks competitive assessments including launches and pricing comparisons- Owns the creation of product briefs outlining product performance requirements, target costs, wholesale and retail pricing, and unit forecasts.

State University of New York Cortland

Childhood Education, Humanities

Fayetteville-Manlius High School

Advanced Regents Diploma