Taylor Robinson

About Taylor Robinson

2018 Search Marketing Expo SpeakerDigital marketing & SEO specialist with experience of achieving success by combining latest trends, strong project management and creativity. Specialties: • Keyword/Interest Research• Competitive Analysis• Information Architecture/URL Structure• Social• Web Analytics• Coding Review (CSS, JavaScript)• Website Relaunches• Reporting/Presentations• Content Research, Audit, Strategy• E-Commerce

Experience

1. Global Enterprise Seo & Web Operations

   American Express

   Mar 2019 — Present · New York, NY, US

   Strategically Elevated US Market Presence: Orchestrated a multifaceted approachto increase US search traffic by 10% year-over-year, aligning comprehensive webstandard strategies with overarching business objectives to fortify market positionand drive sustainable growth.• Agile Transformation and Product Innovation: Championed agile methodologies inproduct management to successfully launch the inaugural internal SEO tool, drivinginnovation and efficiency within the organization, and positioning the team asindustry leaders in SEO technology.• Global Standardization and Governance Leadership: Spearheaded the definitionand implementation of enterprise-wide web standards and governance like URLstandards, establishing a unified framework adopted globally, elevating operationalefficiency, and ensuring alignment with organizational goals.• Trailblazing SEO Performance Metrics: Pioneered the development and launch ofthe first-ever enterprise SEO-wide reporting system, enabling cross-functional teamsto measure and optimize SEO success at scale, fostering a culture of data-drivendecision-making.• Transformed Existing Technologies: Reduced content update SLAs from over 12weeks to just 1 week for global navigation and foote elements, enhancing agility andspeed to market• Strategic Team Leadership and Talent Development: Provided visionary leadershipto a team of analysts, cultivating a high-performance culture and fosteringprofessional growth, resulting in enhanced collaboration,

Education

• University of Central Florida

  Communications, Marketing Minor

  2006 — 2010

Skills

• Press Releases
• Integrated Marketing
• Wordpress
• Blogging
• Online Advertising
• Facebook
• E-Commerce
• Advertising
• Google Analytics
• Social Media
• Social Networking
• Social Media Marketing