Taylor Mercer

About Taylor Mercer

Versatile communications and marketing professional with a dynamic blend of experience in digital strategy, social media management, student recruitment, and creative content development. Skilled in crafting compelling narratives, managing cross-functional campaigns, and driving brand engagement in higher education and community-focused environments. Adept at using data and analytics to inform content strategy, lead event promotion, and support institutional goals.Core Competencies: Strategic Communications & Messaging • Content Creation • Visual Storytelling • Brand Storytelling • Social Media Management & Strategy • Stakeholder Engagement • Community Outreach • Campaign Development & Execution • Event Marketing & Promotion • Collegiate Recruitment • Analytics & Insights • Cross-Functional Collaboration

Experience

1. Digital Marketing Specialist

   Downtown Tucson Partnership

   Sep 2025 — Present · Tucson, AZ, US

   As the Digital Marketing Specialist at the Downtown Tucson Partnership, I lead the strategy, creation, and execution of digital marketing and content across platforms to grow audience engagement and support downtown economic vitality. My role bridges high-level planning with hands-on storytelling, translating organizational priorities into compelling digital campaigns, community-centered narratives, and data-informed content that connects residents, visitors, and local businesses to Downtown Tucson.My work spans content strategy, creative production, campaign development, and optimization — allowing me to contribute meaningfully to both long-term marketing direction and day-to-day execution.• Leading digital content strategy and campaign planning across social media, email, and web platforms to support events, programs, and district initiatives• Creating platform-specific content—including short-form video, graphics, photography, and editorial copy—while maintaining a consistent brand voice and visual identity• Translating organizational messaging and priorities into engaging, audience-focused digital storytelling• Developing toolkits, templates, and guidelines to support merchants, partners, and internal teams in amplifying campaigns and initiatives• Supporting major programs and activations (e.g, signature events, merchant campaigns, and downtown initiatives) through strategic digital promotion• Monitoring performance and engagement metrics to optimize content, inform strategy, and report on campaign effectiveness• Collaborating closely with marketing, communications, district operations, and external partners to align digital execution with broader organizational goals

Education

• Mississippi State University

  Master of Business Administration - MBA, Business Administration and Management, General

• University of Tennessee, Knoxville

  Master of Science - MS, Communication and Information: Strategic & Digital Communication

• Mississippi State University

  Bachelor's degree, Marketing: Concentration in Digital and Mass Media

• Collierville High School

  High School Diploma

  2014 — 2018