Taylor Potts

About Taylor Potts

I am a multi-disciplinary Creative Director well versed in workflow, processes, strategy and systems. With a passion for mentoring and nurturing growth in creative teams, I focus on empowering people to do their best work and delivering thoughtful, effective creative solutions.

Experience

1. Multimedia Creative Director

   Balcom Agency

   Dec 2014 — Present · Dallas-Fort Worth, TX, US

   As Multimedia Creative Director at Balcom Agency, I led brand, creative, and production strategy across a portfolio of regional and national clients including Justin Boots, Tony Lama, Cavender’s, Kubota Tractor, Sinclair Oil, Mrs. Renfro’s, and Dairy MAX.I directed fully integrated campaigns spanning broadcast, digital, social, retail, experiential, and brand identity. My role extended beyond concept development. I partnered with executive leadership and clients to align creative work with business objectives, oversaw production from idea through final delivery, and ensured every touchpoint strengthened the brand.I built and led multidisciplinary teams across copy, design, video, photography, and production. I established internal standards and workflows that improved efficiency and consistency as the industry shifted from traditional production to digital first systems. I also mentored emerging leaders, helping them grow in both craft and strategic thinking.I led Project Apollo, our internal AI transformation initiative focused on operational integration rather than experimentation. I evaluated tools, built practical workflows, and created guardrails for responsible implementation across creative and production. The initiative improved ideation speed, increased efficiency, and positioned the agency to compete in a rapidly evolving landscape.Our work earned multiple local, district, and national ADDY Awards and delivered measurable growth and long term brand equity for our clients.Most of all, I am proud of the culture we built. Collaborative. Ambitious. Grounded in respect for both the work and the people behind it.

Education

• Full Sail University

  Digital Arts & Design, Recording Arts

• Berklee College of Music

  Music Supervision, Copyright Law and Licensing

Skills

• Html and Css
• Creative Strategy
• Direct Marketing
• Indesign Up to Cs5
• Photography
• Brand Development
• Marketing Communications
• Social Media
• Dreamweaver
• After Effects
• Photoshop
• Indesign
• Music Supervision
• Google Adwords
• Graphic Design
• Luxology Modo 3d
• Social Media Marketing
• Creative Direction
• Illustrator Up to Cs5
• Adobe Creative Suite
• Premiere Pro
• Digital Marketing
• Premiere
• Ppc
• Online Marketing
• Marketing
• Photoshop Up to Cs5
• Advertising
• Dreamweaver Up to Cs5