Taylor McKenzie
Growth Marketing Leader | Great Listener | Lover of Travel | Creative Strategist
- Role
- Marketing Director at The Dewberry Charleston
- Location
- Charleston, SC, US
- LinkedIn followers
- 500 followers
About Taylor McKenzie
Accomplished marketing leader with a passion for luxury hospitality and a track record of…
Experience
Marketing Director
Nov 2023 — Present · Charleston, SC, US
Lead all brand, digital, and revenue-driving marketing efforts for one of Charleston’s premier luxury hotels. Oversee strategy across email marketing, paid search, metasearch, and OTA performance while ensuring cohesive storytelling across all guest touchpoints—from web to on-property. Collaborate cross-functionally with sales, revenue, culinary, spa, and retail teams to develop campaigns that elevate the brand and drive direct bookings. Responsible for content creation, social strategy, and guest experience initiatives aligned with The Dewberry’s Southern Reimagined™ brand identity.
Skills
- Market Research
- Editing
- Microsoft Word
- Marketing
- Public Relations
- Media Relations
- Digital Marketing
- Adobe Creative Suite
- Online Marketing
- Customer Service
- SEO
- Advertising
- Press Releases
- Youtube
- Newsletters
- Online Advertising
- Sem
- Event Planning
- Creative Direction
- Strategic Communications
- Public Relations Skills
- Public Speaking
- Marketing Communications
- Dreamweaver
- Time Management
- Creative Writing
- Community Outreach
- Nonprofits
- Fundraising
- Marketing Strategy
- Event Management
- Google Adwords
- Indesign
- Web Marketing
- Social Media
- Copywriting
- Powerpoint
- Photoshop
- Social Networking
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