Taylor Campbell
Marketing @ Mattel | UCLA MBA
- Role
- Associate Marketing Manager, Vehicles at Mattel, Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Taylor Campbell
As a recent UCLA Anderson MBA specializing in Entertainment Management, I bring a strategic, data-informed approach to brand marketing, partnerships, and franchise growth, paired with strong project management and cross-functional leadership skills. While at Anderson, I led with a mentorship-first mindset – serving as a resource for first-year students pursuing entertainment careers – and took on leadership roles such as Admissions Ambassador Corps President and, now, Alumni Class President to help foster connection, belonging, and professional growth within the Anderson community. I also leaned into my passion for entertainment storytelling while serving as the Entertainment Management Association’s EVP of Marketing.At NBCUniversal, I supported brand licensing and marketing initiatives for global franchises, driving the development of a new onboarding portal for 500+ North American licensees and coordinating with 25+ internal stakeholders to improve team productivity and campaign execution. Prior to business school, I spent five years at Brunswick Group, where I advised Fortune 500 clients across the media, entertainment, and technology sectors on corporate strategy and stakeholder communications. I led high-pressure, multi-stream work across internal and client teams, often managing time-sensitive projects with C-suite visibility and global impact. I’m passionate about building stories that resonate, scaling IP through thoughtful partnerships, and leading teams that turn strategy into measurable results. Currently seeking full-time roles in entertainment marketing, brand/franchise strategy, or marketing partnerships.
Experience
Associate Marketing Manager, Vehicles
Nov 2025 — Present · El Segundo, CA, US
Education
UCLA Anderson School of Management
Master of Business Administration - MBA
The University of Texas at Austin
Bachelor of Science - BS, Public Relations
2014 — 2018
Skills
- Microsoft Word
- Public Speaking
- Microsoft Excel
- Powerpoint
- Social Media
- Microsoft Office
- Research
- Customer Service
- Fundraising
- Leadership
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