Taylor Lyman

About Taylor Lyman

Marketing strategist and culture enthusiast. Builder of brands, leader and collaborator of teams, steward of revenue growth, champion of approaches that leverage research, consumer insights, creative excellence, data analysis, performance monitoring and optimization to ensure superlative strategies, tactics and return on investment.

Experience

1. Marketing Director, Head of Campaign Management

   AT&T

   May 2022 — Present · Dallas, TX, US

   At AT & T we are redefining the future of connectivity. At a core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Work across all Business Units to aggregate, synthesize, integrate, and prioritize marketing strategies and activities for brand, product, and service efforts across new and existing customers. Day-to-day conduit between marketing teams and agency partners, and through a customer lens to identify synergies across campaigns and lead the management of key integration enablers. The goal is to ensure that the company-wide effort is driving brand and business growth through marketing activities at every stage of the marketing funnel and customer lifecycle.

Education

• Boston University

  Bachelor of Science, Mass Communication

  1997 — 2001

Skills

• Digital Marketing
• Web Marketing
• Advertising
• Interactive Advertising
• Account Management
• Branding & Identity
• Marketing Strategy
• Media Planning
• Strategic Planning
• Digital Strategy
• Social Media