Taylor Lorens
- Role
- Sr Brand Strategy Manager at Spreetail
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Taylor Lorens
Strategic, people-oriented professional with demonstrated experience driving brand…
Experience
Sr Brand Strategy Manager
Jan 2022 — Present
Develop, execute, and manage both paid and organic brand & product strategies for 50+ brands across 10+ marketplaces. Taking into consideration seasonality, market trends, promotional opportunities, and competitive listings. • Create and execute PPC advertising strategies for brands across multiple ecommerce channels, including Amazon, Target, Walmart, Wayfair, Home Depot and eBay. • Leverage a holistic approach in accomplishing revenue and brand growth goals while working collaboratively with Brands, Merchants, Advertising, Channel Management, Content, and Creative. • Successfully launch new brands/items to market by conducting competitive analysis, identifying budget and ROI expectations, optimizing content for search engine optimization, providing direction on product & lifestyle photography and designing strategies to meet growth and sell-through expectations. • Mentor Brand Strategy Managers on merchandising and advertising strategies to continue to build and strengthen the Brand Strategy team.
Education
University of Nebraska-Lincoln
Bachelor of Science in Education and Human Sciences, Fashion Merchandising
Skills
- Retail
- Customer Service
- Styling
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