Taylor

Creative Director @The San Francisco Standard

San Francisco, CA, US

The San Francisco Standard is an independent media company reimagining local news through bold design, sharp editorial voice, and immersive storytelling. Built for a modern, mobile-first audience, The Standard combines journalism, brand, and technology to create a dynamic civic experience rooted in the culture and complexity of San Francisco. Rebuilt and restructured the Visuals department within 7 months, hiring 2 key creatives and retraining existing staff to elevate quality and impact. Designed and implemented a new editorial workflow that cut inefficiencies, reduced spend, and accelerated turnaround without compromising creative integrity. Spearheaded a full-scale company rebrand, elevating visual identity, driving user engagement, and amplifying story visibility. Orchestrated visuals for SF100, the newsroom’s most ambitious tentpole project to date. Partnered cross-functionally with Editorial, Product, and Partnerships teams to ensure cohesive, brand-forward creative execution. Played a key role in shifting newsroom culture, boosting morale, and positioning Visuals as a central creative voice in the company. Drove the launch of Converge, the company’s first 3‑part speaker series with Accel, directing art and visual strategy in partnership with the Director of Partnerships. Introduced and scaled a new internship model with mentorship curriculum, setting a pipeline for talent development.