Taylor Karrh

About Taylor Karrh

As the Marketing Director at Advantage Academy, I devise and execute innovative marketing strategies that spur enrollment growth across all campuses. I also bolster community engagement by establishing effective communication channels, including public media appearances and coordinated media coverage, serving as the primary district spokesperson. Additionally, I launch and manage a strategic district-wide social media presence, enhancing online engagement and facilitating communication. With over 8 years of diverse marketing experience, I have notably transformed marketing strategies at Texas Tech Athletics, breaking attendance records and significantly increasing revenue and social media engagement. I have also orchestrated tailored marketing strategies and email & text campaigns for over 20 clients as a digital marketing professional, driving sales, brand management, and business growth. My core competencies include strategic planning, social media strategy, SEO management, digital marketing, and crisis management. As a Texas Tech alumnus and former student-athlete, I infuse my unique passion for sports and teamwork into my roles. I\'m seeking opportunities to leverage my marketing expertise for transformative growth in progressive organizations.

Experience

1. Director of Marketing and Public Relations

   Advantage Academy

   Nov 2022 — Present · Dallas, TX, US

   Spearheaded a transformative marketing strategy that escalated enrollment by 33% and amplified online engagement by 200%, leveraging a district-wide social media initiative and data-driven marketing techniques. • Elevated the district\'s brand reputation as the chief spokesperson, orchestrating community and media relations to enhance public perception and media presence. • Cultivated a cohesive brand identity across multiple campuses, mentoring a dedicated marketing team to ensure uniformity in messaging and visual branding across diverse communication platforms. • Engineered comprehensive, multi-channel marketing campaigns, integrating digital marketing, public relations, and event marketing, which substantially increased enrollment figures. • Demonstrated crisis management expertise by managing public information activities during emergencies, serving as the pivotal communication link between the school system and the community. • Led SEO and analytics for precision-targeted marketing initiatives, contributing to website management to guarantee the dissemination of accurate and brand-aligned information. • Oversaw the performance of public resource liaisons and enrollment teams, judiciously managing the marketing budget to maximize return on investment. • Provided strategic insights to Executive leadership, fostering key relationships with industry associations such as the Texas Public Charter School Association and the Texas Charter Schools Association, enhancing the district\'s brand influence and networking capabilities.

Education

• Texas Tech University

  Exercise Sports Science, Sport Management

  2011 — 2015