Taylor Greene
Commercialization Effectiveness Marketing Manager
- Role
- Product Marketing Manager, Product and Solutions Marketing at Cardinal Health
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Taylor Greene
Marketing | Merchandising | Design | Operations | Business Development | Sales | Communications | Leadership
Experience
Product Marketing Manager, Product and Solutions Marketing
Feb 2022 — Present · Chicago, IL, US
Responsible for defining the product, market strategy, and life cycle management of Edgepark offerings. Responsibilities also include customer need identification, market research, product services, pricing, positioning, promotion, and branding- Developed and launched a sales enablement tool that enhanced communication and engagement with diverse customer segments, resulting in improved sales efficiency and effectiveness- Designed and implemented a comprehensive sales pipeline, integrating new and existing marketing materials to drive acquisition and retention of both new and existing clients- Revamped the company’s value proposition to better align with evolving brand identity and comprehensive service offerings, resulting in a more coherent and compelling market presence- Collaborated with cross-functional teams to implement targeted campaigns, utilizing insights and data to enhance effectiveness and reach key audiences, resulting in a $390M (16.5%) revenue growth in top markets- Supported multiple business categories with content to grow portfolios leading to 43% conversion rate YoY- Spearheaded the lead referral strategy initiative to optimize portfolio offerings, achieving a 70% increase in referrals and driving significant revenue growth- Innovated and implemented a new marketing process, resulting in a significantly faster speed to market and the elimination of historical inefficiencies- Managed paid media campaigns across new outlets to expand market reach and drive brand awareness- Designed and integrated new marketing content such as newsletters and website updates to drive client growth.
Education
Purdue University
Bachelor of Science - BS, Marketing
Purdue University
Bachelor of Science - BS, Marketing and Merchandising
Purdue University
Bachelor of Health and Human Sciences, Marketing and Merchandising
2015
Purdue University
Academic Minor, Organizational Leadership
2014
Purdue University
Academic Minor, Public Relations/Image Management
2010 — 2014
Purdue University Fort Wayne
Public Relations, Advertising, and Applied Communication
2010 — 2013
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