Taylor Halvorsen

About Taylor Halvorsen

Paid social leader with 6+ years of experience driving measurable growth through data-driven media strategy, experimentation, and platform innovation. I currently am on the paid social activation team at Kohl’s, leading media strategy across Meta, TikTok, Snapchat and Reddit for both Kohl’s and Sephora at Kohl’s.I specialize in full-funnel campaign activation, incrementality testing and creative experimentation. I partner closely with analytics, creative and platform teams to turn insights into scalable performance gains. Known as a fast learner and collaborative problem-solver, I thrive in environments where innovation meets accountability. Meta Certified Media Buying Professional | Meta Certified AI and Performance Marketing Specialist

Experience

1. Assistant Manager, Paid Social

   Kohl's

   Apr 2025 — Present

   Leading the strategic planning and execution of paid media campaigns across Meta, Snapchat, and TikTok to drive user acquisition, engagement, and revenue growth. Developing and implementing targeted audience strategies for social advertising. Overseeing substantial campaign budgets, optimizing spend allocation across platforms to maximize return on ad spend (ROAS) and improve click-through rates. Conducting in-depth analysis of performance metrics and leveraging A/B testing methodologies to make data-driven optimizations. Demonstrating extensive experience in collaborating with internal stakeholders as well as external partners and vendors.

Education

• University of Wisconsin-Milwaukee

  Bachelor of Arts - BA, Journalism, Advertising, and Media Studies

  2013

Skills

• Time Management
• Event Planning
• Advertising
• Fundraising
• Facebook
• Social Media Marketing
• Microsoft Excel
• Marketing
• Leadership
• Public Relations
• Teamwork
• Microsoft Office
• Customer Service
• Social Media