Taylor Gerber

About Taylor Gerber

As the Marketing Director at Johnson Tractor, I am passionate about elevating the agricultural sector through strategic marketing and brand development. With extensive experience in managing marketing campaigns across multiple channels, I am dedicated to advancing the industry by implementing cutting-edge strategies that highlight the critical role of agriculture in our community.My Approach:I believe in a holistic marketing strategy that encompasses both digital and traditional media, ensuring comprehensive market coverage and brand consistency. My approach focuses on creating meaningful connections between brands and their customers, enhancing customer experiences, and driving engagement through tailored communications and innovative technologies.Industry Impact:At Johnson Tractor, I lead efforts to transform how agricultural dealerships engage with their markets. By pioneering CRM implementations, API integrations, and process improvements, I work to set new standards in efficiency and customer interaction. My goal is to build resilient brands that not only thrive today but also pave the way for future advancements in the agricultural industry.Join me in redefining agricultural marketing and driving our industry forward. Let’s connect!

Experience

1. Marketing Director

   Johnson Tractor Inc

   Jun 2019 — Present · Beloit, WI, US

   As the Marketing Director at Johnson Tractor, a leading dealership with 11 locations across Wisconsin and Illinois, I lead all facets of marketing and customer experience. I am responsible for orchestrating comprehensive marketing strategies, managing significant budgets, and driving initiatives that enhance brand visibility and customer engagement.Key Responsibilities- Strategic Marketing Leadership: Develop and execute integrated marketing strategies across digital and traditional platforms, including managing substantial marketing budgets and manufacturers coop programs to maximize ROI- Digital and Print Marketing: Spearhead digital marketing efforts including SEO, PPC, and retargeting campaigns, as well as print and graphic design projects that align with our brand’s standards and appeal- Event Management and Promotion: Plan and manage corporate events, ensuring they not only meet our strategic goals but also create memorable experiences for attendees- Customer Experience Management: Serve as a customer experience specialist, enhancing all customer interaction touchpoints and managing satisfaction metrics to ensure an exceptional customer journey- CRM and Technology Implementation: Lead CRM system implementations and enhancements, utilizing data analytics to improve engagement and conversion rates- API Development and Integration: Direct the development and integration of APIs, enhancing system interoperability and operational efficiencies- Process Improvement: Continuously refine marketing and operational processes to increase efficiency, reduce costs, and strengthen market position.

Education

• Watertown High School

  General Studies, Other

  2008 — 2012

• University of Wisconsin-Platteville

  Bachelor of Arts (B.A.), Communication and Media Studies

  2012 — 2016

Skills

• Time Management
• Public Speaking
• Teamwork
• Advertising
• Microsoft Office
• Sales
• Adobe Creative Suite
• Customer Service
• Marketing Communications
• Facebook
• Research
• Event Planning
• Retail
• Project Management
• Marketing
• Indesign
• Communication
• Graphic Arts
• Photoshop
• Event Management
• Training
• Golf
• Leadership
• Heavy Equipment
• Social Media
• Public Relations
• Management
• Team Building
• Digital Marketing
• Agriculture
• Microsoft Word
• Marketing Strategy
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Editing
• Social Networking
• Graphic Design
• Photography