Taylor Cantwell

About Taylor Cantwell

Taylor Cantwell is a creative professional with a dedicated passion for entrepreneurship, brand strategy, relationship building and captivating storytelling. Taylor most recently served as a brand and communications leader for Fermata Energy, an intelligent Vehicle-to-Everything (V2X) bidirectional charging platform services provider. Taylor also honors her passion for entrepreneurship as the owner of her intuitive practice, The Guided Nest, and her intentional fine jewelry brand, Taylored Gold.Previously, Taylor was the Director of Marketing and Communications at Romeo Power, Inc.(Formerly NYSE: RMO), where she launched the organization\'s rebrand and managed brand strategy, public relations and internal communications. Romeo Power was acquired by Nikola (NASDAQ: NKLA).Prior to Romeo Power, Taylor led domestic and international marketing communications at Tyvak Nano-Satellite Systems, Inc. where she also contributed significant content to successful proposals, including the NASA Rapid IV Catalog IDIQ. This award enabled Tyvak to capture Rapid IV task orders as the sole small satellite provider for the government to acquire spacecraft and related components, equipment and services to support NASA missions or other federal government agencies with a value of up to $6 billion.Before leading Tyvak\'s global marketing and communication initiatives, Taylor managed marketing efforts for Karma Automotive\'s top retailer and customer and retailer engagement for the U.S. eastern region. Taylor was also a Delivery Orientation Specialist (DOS) for Tesla Motors, where she was consistently a global top performer in her role.Taylor graduated magna cum laude with a B.A. in Journalism, emphasizing in Public Relations and minoring in Marketing at California State University, Long Beach.

Experience

1. Principal Consultant

   Corta Consulting

   Apr 2022 — Present

   Brand Director for Slash Auto, an LA-based content production studio focused on mobility/transportation video content: RFP and program management for state of-the-art Genesis vehicle walkaround videos for US market (digital, social, industrial) with influencer talentFractional Director of Marketing for global IT (MacOS DevOps) private-equity owned technology company in Atlanta: Led a comprehensive senior leadership and employee discovery program to assess and enhance both branding and organizational engagement, resulting in the development of strategic recommendations for internal and external communications. Designed and managed the company\'s inaugural PR agency scope of work, oversaw the RFP process, and facilitated PR onboarding. Managed the digital advertising agency partner, overseeing messaging and execution of paid and lead generation digital marketing campaigns. Directed creative services and managed relationships with graphic designer vendors. Supported social media strategy by contributing to messaging and content creation, and assisted with the Amazon Web Services (AWS) Marketplace digital catalog product listing launch campaign. Handled copywriting and editing for all brand content and communication, including press releases, product sheets, and customer communications. Supported both domestic and international events, including tradeshow sponsorships and exhibit coordination.Other Projects: Executed a digital marketing campaign for an Austin-based technology PR firm to boost lead generation for cybersecurity clients. Conducted a website messaging and SEO audit for a non-profit technology company that provides app-based tools for neurodivergent audiences, including those with autism, dementia, Alzheimer’s disease, and learning disorders. Launched an intentional fine jewelry brand, securing a collaborative pop-up market event with Anthropologie, a leading retailer, and achieved coverage from South Coast Plaza, a global shopping destination.

Education

• California State University, Long Beach

  Bachelor of Arts (B.A.), Journalism with an emphasis in Public Relations and a minor in Marketing

  2013 — 2015

• Golden West College

  Associate of Arts (A.A.), Liberal Arts with an emphasis in Social and Behavioral Science

  2011 — 2013

Skills

• Filing
• Luxury Brand Marketing
• Task Driven
• Indesign
• Automotive
• Social Media Marketing
• Customer Service
• Profit
• Blogging
• Cision
• Digital Direct Marketing
• Automotive Sales
• Marketo
• Digital Marketing
• Art
• Ap Style
• Social Networking
• Writing
• Office Administration
• Microsoft Office
• Sales
• Marketing Communications
• Direct Marketing
• Telephone Skills
• Receptionist Duties
• Advertising
• Customer Satisfaction
• Innovation
• Social Media
• Salesforce.com
• Written & Verbal Communication Abilities
• B2b Marketing Strategy
• Public Relations
• Media Relations
• Time Management
• Html
• Marketing