Taylor Winchester

About Taylor Winchester

I’m a revenue and operations leader with experience building and scaling monetization strategies across digital media, entertainment, and marketing technology. My work sits at the intersection of first-party data, advertising operations, programmatic strategy, and revenue growth—partnering closely with sales, product, analytics, and marketing teams.Currently, I lead revenue strategy at found.ee (a Downtown Music Company), where we help artists, creators, and media brands collect, activate, and monetize owned audience data through a self-serve marketing platform. I focus on optimizing data flows, improving campaign performance, scaling programmatic advertising, and building repeatable revenue systems that drive measurable ROI and margin growth.Earlier in my career, I led high-impact partnerships and live event initiatives spanning music, sports, and culture—including national partner programs that blended audience activation, brand storytelling, and real-world experiences. That background continues to shape how I think about monetization: strong data, operational rigor, and authentic audience connection working together.I’m particularly energized by roles where media, technology, and culture intersect, especially within brands that value community, creativity, and sustainable growth.Outside of my work role, I love growing my own food in my backyard garden, traveling to explore other cultures and cities, and getting into nature via hiking and rock climbing.

Experience

1. Director of Revenue

   Found.Ee

   Oct 2021 — Present

   Lead revenue strategy for an integrated marketing and advertising platform that enables artists, creators, and media brands to collect, activate, and monetize first-party audience data.Operate at the intersection of sales, product, analytics, and ad operations to optimize data flows, campaign execution, and programmatic performance across self-serve and managed offerings.Scale advertising and data-driven marketing solutions that consistently outperform industry benchmarks on cost efficiency, reach, and engagement.Partner with internal teams and external clients to translate audience insights into monetization strategies that drive sustained revenue growth and improved margins.

Education

• Full Sail University

  EBMS, Entertainment Business Master of Science

  2009 — 2010

• University of North Carolina Wilmington

  Bachelor of Arts, Criminal Justice

  2003 — 2005

• Full Sail University

  Master's degree, Entertainment Business

Skills

• Social Media Marketing
• Market Planning
• Sales
• Event Planning
• Talent Booking
• Leadership
• Business Development
• Entertainment
• Festivals
• Management
• Corporate Events
• Nonprofits
• Sponsorship
• Special Events
• Marketing
• Event Marketing
• Public Relations
• Social Media
• Promotions
• Music Industry
• Budgets
• Demand Generation
• Music
• Event Management
• Advertising
• Marketing Strategy
• Webinar Development