Taylor Smith

About Taylor Smith

Hi there, I’m Taylor! Founder and Creative Lead of Tay Smith Studio. I specialize…

Experience

1. Founder

   Tay Smith Studio

   Apr 2024 — Present · Austin, TX, US

   WHAT I DO:I specialize in helping mission-driven brands​ connect to the right customers, scale their business, and amplify their impact in ever-evolving markets. During this time we will work together to craft a bespoke, authentic brand grounded in what makes your business special. HOW I DO IT:My​ Uplift Brand Package ​combines a well-researched brand audit with custom creative direction and design​ to help you​ craft the brand of your dreams​ in four easy phases.Phase 1: DiscoveryWe begin by defining your brand to clearly differentiate your business. First, a competitor analysis to pinpoint your prime market position. Then a brand audit to clarify your vision, goals, and what makes you special so you’ll resonate with the right customers. We’ll refine an authentic strategy unique to your business—the foundation of your brand. Phase 2: ConceptThen conceptual mood boards will help you visualize how your brand will stand out in the market. The selected concept will direct and define the rest of the project—keeping everything aligned to ensure we build a brand that scales.Phase 3: DesignStarting with your logo, we’ll refine each element of your new brand identity. We’ll develop a full suite of assets that will connect at every touchpoint with customers. And clear and cohesive guidelines unite all the elements so you can use your brand to amplify your impact.Phase 4: LaunchWe’ve created an unique, authentic brand ready for you to connect with the right customers. You’ll have all the tools you need to stand out in the market—we’ll do a walkthrough of your neatly organized guidelines and assets so you’re ready to take your business to the next level! Through the whole process, we’ll work together to make sure you’re satisfied with every phase. I am dedicated to crafting brands that amplify your impact. Interested In Learning More? Visit my website below and schedule a Free Strategy Call:

Education

• Virginia Commonwealth University

  Bachelor of Arts (B.A.)

  2010 — 2014

• Virginia Commonwealth University

  Bachelor of Science (BS)

  2010 — 2014

Skills

• Prezi
• Marketing
• Microsoft Office
• Graphic Design
• Leadership
• Illustrator
• Spanish
• Motion Design
• Indesign
• Advertising
• Art Direction
• Adobe Creative Suite
• After Effects
• Motion Graphics
• Photoshop
• 2d Animation
• Event Planning
• Social Media
• Social Media Marketing