Taylor Canada
Senior Director, Ashland Advertising
- Role
- Co-owner & Marketing Business Strategy Lead at Redline Athletics
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Taylor Canada
I’m a brand strategist and operator who believes marketing isn’t just creative work — it’s a growth engine. When done well, it creates alignment, belief, and momentum that fuel both people and performance. After 12+ years across agencies, in-house leadership roles, and now boutique consulting, I help brands clarify who they are and express it through smart strategy, storytelling, and execution.I’ve worn almost every hat in the marketing world — strategist, creative partner, media planner, PR advisor, and consultant — which means I can zoom out to shape the vision and zoom in to make it real.What I’m great at: Connecting dots and people to move work forward. Solving complex problems with clarity and creativity. Leading with empathy to get the best from teams. Building through change with optimism and practicality.I love work that blends strategy, creativity, and action — and brings out the best in the people and the businesses doing it.
Experience
Co-owner & Marketing Business Strategy Lead
Feb 2024 — Present · Charlotte, NC, US
Co-owner of a youth sports performance franchise, leading all marketing, brand, and business strategy initiatives. Oversee growth planning, CRM workflows, lead nurturing, membership acquisition, partnerships, and community outreach. Drive operational improvements, customer experience, and revenue optimization while partnering with coaching and ownership teams to grow and retain our athlete base.
Education
Estudios Universitarios y Superiores de Andalucía (EUSA)
Spanish
The University of North Carolina at Chapel Hill
Bachelor of Arts (B.A.), Journalism and Mass Communication- Public Relations
2009 — 2013
Union Pines High School
High School Diploma
2005 — 2009
Skills
- Social Media
- Public Relations
- Advertising
- Marketing
- Press Releases
- Marketing Communications
- Event Planning
- Marketing Strategy
- Online Advertising
- Sponsorship
- Event Management
- Spanish
- Crm
- Leadership
- Account Management
- Media Relations
- Experiential Marketing
- Shopper Marketing
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