Taylor Becket

About Taylor Becket

Over 15 years of experience in university integrated marketing communication and student recruitment at a nationally ranked top 50 university- Creative problem solver with the ability to identify solutions and deploy strategies to maximize and maintain enrollment- Responsible for leading the rebranding initiative of the undergraduate college’s flagship marketing collateral, admitted student packets, and anti-melt mailing campaign which contributed to a 25% increase in Fall 2021 enrollment- Strong analytical and critical thinking skills with a focus on generational trends and demographic behavior in the ever-changing higher education landscape- Thrives in a fast-paced collaborative team environment, while autonomously managing multiple projects that work towards a common goal- Thorough understanding of university operations, as well as the recruitment marketing challenges and opportunities at both the undergraduate and graduate level- Articulate and effective written communication and presentation abilities with internal and external constituents- Ability to identify unique marketing opportunities, obtain internal support and resources, and execute high quality work product that creatively differentiates program offerings and outcomes in a competitive global market- Annually assess the marketing needs of the offices of Admission, Financial Assistance, and International Student Services and develop customized multichannel marketing campaigns that attract, recruit, and retain the best fit students- Highly collaborative with internal central marketing and communications leadership to maintain brand integrity and increase brand awareness.

Experience

1. Director of Marketing and Communications, Integrated Marketing Communications

   Pepperdine University

   Aug 2023 — Present · Malibu, CA, US

Skills

• Salesforce.com
• Teamwork
• Leadership Development
• Video Production
• Event Planning
• Nonprofits
• Management
• University Recruitment
• Fundraising
• Community Engagement
• Marketing Strategy
• Market Research
• Website Development
• Relationship Management
• Leadership
• Collaborative Problem Solving
• Writing
• Surveying
• Event Management
• Email Marketing
• Adobe Creative Suite
• Vendor Management
• Recruiting
• Customer Experience Analysis
• Brand Developement
• Brand Development Strategy
• Public Relations
• Social Media Marketing
• Silverpop Engage
• Project Management
• Marketing
• Direct Mail Campaigns
• Public Speaking
• Marketing Budget Management
• Strategic Planning
• Social Networking
• Higher Education Recruitment
• College Recruiting
• Inventory Management
• Time Management