Taylor Barnhill
Senior Product Manager | Driving Strategic Growth & Innovation | Proven Leadership in Cross-Functional Collaboration & Market Expansion I MS, MBA
- Role
- Senior Product Manager, Specialty Crop Fungicides at BASF
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Taylor Barnhill
Experienced Senior Product Manager with a decade of driving innovation and growth across the agriculture and healthcare sectors. Skilled in navigating highly competitive markets with complex regulatory pressures, while utilizing strategic insights and advanced analytics to develop effective go-to-market strategies. Proven track record of optimizing team performance, building cross-functional relationships, and executing high-performance strategies that ensure short- and long-term success. Known for the ability to thrive in dynamic, high-pressure environments and excels at charting new paths, tackling ambiguity head-on, and taking decisive action to achieve business objectives.
Experience
Senior Product Manager, Specialty Crop Fungicides
Apr 2022 — Present · Raleigh-Durham-Chapel Hill, NC, US
Increased portfolio sales by 8% top line revenue, positioning BASF as the #1 manufacturer within the core specialty crop segments • Led the successful launch of two strategic brands, achieving #1 market share within targeted geographies within the second year of launch.• Developed and executed comprehensive go-to-market strategies to optimize product positioning and tactical offerings. Managed cross-functional relationships with R&D, regulatory, biology, sales, marketing, and legal teams to drive market adoption.• Earned recognition as a top performer within BASF for cultivating strong distributor relationships and driving superior execution of go-to-market strategies.
Education
North Carolina State University
Agricultural Business Management
2010 — 2014
Indiana University - Kelley School of Business
Master of Business Administration - MBA, Business Administration and Management, General
2017 — 2019
North Carolina State University
Bachelor of Science - BS, Agricultural Business and Management
Purdue University
Master of Science - MS, Agricultural Economics
2017 — 2019
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