Taylor Aldredge

About Taylor Aldredge

PR and Marketing Specialist with over 14 years of expertise in media relations, content…

Experience

1. Director of Pr

   Quality Control

   Oct 2019 — Present · Stroudsburg, PA, US

   Oversee marketing, public relations, content creation, copywriting, editing, web development, and social media management at boutique agency• Interview and hire various freelancers to assist with design, photography, and videography in client projects• Coordinate interview requests, maintain strong media relations, and create social media content plans to promotecompany brand and services as well as clients• Develop Corporate Social Responsibility plan focused on partnerships with local grocers in the San Francisco Bay Area• Provide public relations for one of the largest multi-state cannabis operators in the U.S, with focus on expanding company\'s presence in Florida• Created and coordinated a Spanish-language Facebook advertising campaign for an NYC-based DMV registration business; campaign reached an average of 3K individuals per day with over 400K impressions and 6.8K unique clicks, significantly enhancing brand presence with target audience• Designed an effective SEO/marketing strategy for a law firm\'s traffic ticket blog in NY, leading to over 200K organic impressions in less than six months as well as landed in Google\'s Q&A box for traffic ticket-related queries in NY• Directed public relations efforts for Silicon Valley-based company specializing in AI and robotic-driven farming by creating and distributing press release Series B announcement campaign through BusinessWire with additional media coverage in TechCrunch and VentureBeat• Promoted a disaster relief and recovery non-profit organization by streamlining social media presence and launching a content discovery tool to provide access to crucial information about FEMA, insurance and other recovery essentials• Trained organization staff on creating social media accounts for individual disaster sites to engage community members and victims needing relief services

Education

• Boston University

  Bachelor of Science, Journalism (Broadcast/Digital) | Minor: International Relations

  2006 — 2010

Skills

• Social Media Marketing
• Blogging
• Social Networking
• Social Media
• Marketing
• Marketing Strategy
• Public Relations
• Business Development
• Entrepreneurship
• Customer Service
• Event Planning
• Event Marketing
• Online Advertising
• Journalism
• Start-Ups
• Twitter
• Editing
• Copywriting
• Partnership Development
• Networking
• Media Relations
• Buzz Marketing
• Word of Mouth Marketing
• Multi-Media Marketing Campaigns
• Strategic Public Relations Planning
• Business Networking
• Marketing Communications
• Social Media Measurement