Taylor Winchell

About Taylor Winchell

I’ve built my career around a core belief that thoughtful, well-executed communications…

Experience

1. Senior Manager, External Communications

   TrueBlue Inc.

   May 2022 — Present

   Leads and elevates the external communications strategy for all TrueBlue brands • Built crisis communications strategy and response across TrueBlue brands, including development of crisis comms playbook, proactive media monitoring and social listening, reputation management audits, and real-time response / coordination when issues arise• Collaborates with investor relations, company executives, and other key functional groups, like social media, for in-house external comms support• Elevates media presence with timely pitches. Notable coverage seen in Forbes, ABC7, Morning Brew, CNBC, and others• Developed and executes new social media strategy for TrueBlue brand that led to 146% increase in reach and 68% increase in engagement within 6 months• Supervises external agencies and consults across all TrueBlue brands to build and maintain external comms practice• Stays up-to-date on the staffing industry, media landscape, and related news

Education

• California Baptist University

  Bachelor of Arts (B.A.), Double Major of English and History with Creative Writing Concentration

• University of Southern California

  Master’s Degree, Communication Management

Skills

• Web Video
• Publishing
• News Writing
• Facebook
• Social Networking
• Ap Style
• Journalism
• Public Relations
• Mailchimp
• Photoshop
• Newspapers
• Email Marketing
• Copywriting
• Marketing
• Interviews
• Microsoft Office
• Media Relations
• Social Media Marketing
• Adobe Creative Suite
• Final Cut Pro
• Editing
• Nonprofits
• Blogging
• Social Media
• Content Writing
• Copy Editing
• Video
• Digital Marketing
• Magazines
• Post Production
• Marketing Strategy
• Writing
• Editorial
• Creative Writing
• Storytelling
• Press Releases
• Publications
• Proofreading
• Powerpoint
• Video Editing