Taylor Spielman

About Taylor Spielman

I’m a results-driven Paid Media professional with 7+ years of experience managing and optimizing high-performing campaigns across Google Ads, Microsoft Advertising, Meta, and more. My expertise spans keyword research, bid strategy, performance analysis, and A/B testing—allowing me to deliver measurable growth for e-commerce and lead-gen businesses.Currently, I lead paid search strategy at Arhaus, where I manage large-scale campaigns, analyze performance through advanced dashboards (Looker, Power BI), and collaborate cross-functionally to drive data-backed marketing initiatives. I thrive on turning complex data into actionable insights, building strong vendor relationships, and exploring innovative tools and automation to enhance campaign efficiency.Beyond technical expertise, I bring a passion for continuous learning and mentoring others, whether through team training, strategy development, or guiding best practices.

Experience

1. Senior Paid Search Specialist

   Arhaus

   Jul 2023 — Present · Boston Heights, OH, US

   Manage Google and Microsoft Bing accounts for Arhaus-Analyze and provide insights on account wide performance metrics via Looker Studio-Present monthly performance data reports to the senior leadership-Work closely and owned relationships with outside vendors related to paid search-Own quality assurance for Google Merchant Center feed-A/B test new strategies as well as new tools to see how new ideas and automation could improve Paid Search performance-Work with cross functional partners in the Digital Marketing department to perform lift tests and see if various strategy shifts could improve performance in other channels-Perform daily and weekly optimizations to assure the account is moving in a positive direction.

Education

• Youngstown State University

  Bachelor of Arts (B.A.), Journalism and Political Science

• Youngstown State University

  Master of Arts (M.A.), Professional Communication (formely Interdisciplinary Communications)