Taylor Schmaling
Experienced Strategic Marketing Leader Driving B2B & B2C Brand Growth Through Innovative, Data-Driven Campaigns and Collaborative Leadership
- Role
- Senior Product Marketing Manager at Marvin
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Taylor Schmaling
Strategic marketing and advertising leader with ~15 years of expertise in elevating high-profile, B2B & B2C brands through innovative and scalable campaigns. Developing end-to-end marketing strategies that drive consumer engagement and loyalty across diverse channels, leveraging data-driven insights for business growth. Combining agency acumen with brand/product marketing expertise to foster a culture of creativity and collaboration and develop long-lasting partner relationships. Influential advisor to leadership, showcasing the transformative impact of marketing & branding on organizational success.
Experience
Senior Product Marketing Manager
Sep 2024 — Present · Minneapolis, MN, US
As a strategic lead at Marvin, I drive marketing strategy and execution across several collections and new enterprise initiatives. My focus is on aligning every effort with Marvin’s premium brand experience and business goals across all customer segments.Go-to-Market Leadership- Lead end-to-end GTM strategies for both core collections and new initiatives, collaborating across product, sales, channel, and marketing teams to deliver impactful launches and long-term growth.Cross-Functional Alignment- Work closely with cross-functional partners to ensure marketing strategies are fully integrated into annual business planning and execution—keeping us aligned, agile, and focused on results.Strategic Planning & Insights- Using market analysis, segmentation, and campaign performance data, identify growth opportunities, shape product positioning, and guide strategic decisions across channels.Innovation & Change Enablement- Balance stewardship of core collections with a passion for innovation—championing new initiatives and leading process improvements that drive efficiency, alignment, and continuous improvement across the team.
Education
University of Wisconsin-Milwaukee - School of Business Administration
Bachelor's degree
London Metropolitan University
Marketing and Finance
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