Taylor Rowles
Sr Manager, Market Integration @Hershey Entertainment & Resorts Company
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WORK HISTORY
Sr Manager, Market Integration @Hershey Entertainment & Resorts Company
Identifies and evaluates growth opportunities for Hershey Entertainment & Resorts brands, including Hersheypark Entertainment Complex and Hershey Resorts and Spas. In collaboration with cross-organizational partners, lead key strategies into practice that help attract, retain, and engage employees, including development and retention strategies and executions.Integrates with cross-organizational teams to understand business needs and develop sound market strategies. Translates strategic direction into concrete deliverables by working closely with Operational, Human Resources, Creative Services, Project Management, Media Planning, Analytics, Communications and IT teams to ensure consistency and desired outcomes.
EDUCATION
Penn State University
Bachelor of Humanities, Communications
ABOUT TAYLOR ROWLES
Pushing you outside your comfort zone to achieve goals and have fun while doing it. Talk theme parks, enneagram, WWE, cats, podcasts, or iced coffee to me. 10+ years of Marketing Strategy & Planning experience in Hospitality/Tourism 3x Hershey Entertainment & Resorts Legacy Of Excellence Nominee (2020, 2021, 2023)HE & R Marketing Team Member Of The Year Winner (2017)
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