Taylor Reid
Territory Sales Lead at The Hershey Company
- Role
- Territory Sales Lead at The Hershey Company
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
Experience
Territory Sales Lead
Jul 2023 — Present · Nashville, TN, US
Manage a $13M territory, 33 Walmart, Kroger, and Publix accounts, holding leadership roles for both Walmart, Publix, and CG Cloud AI platform within the region. Lead sales initiatives to drive flawless execution, improve promotional compliance, and maximize in-store ROI for retail partners.•Sales & Revenue Growth: Delivered $200K+ in incremental revenue by leveraging store-level sales trends and customer insights. Increased territory sales year-over-year for two consecutive years through data-driven territory optimization, retail analytics, and merchandising excellence.•Goal Achievement: Averaged 119% attainment of quarterly sales goals, translating to $500K in revenue to date and maintained a 90% sell-through rate across major candy seasons, consistently exceeding KPI targets.•Top Performer Recognition: Named Southeast Top Performer Territory Sales Lead in Q3 2024 and Q1 2025 for proactive team leadership and exceptional sales results through strategic execution. Named Nashville MVP July & Nov 2024, June 2025 •Strategic Execution: Developed and implemented innovative, store-specific solutions to overcome merchandising challenges in highly competitive retail environments. Led area-wide seasonal projects that streamlined execution and drove measurable sales growth. Designed and executed contests across a $56M area to boost seasonal order sales, driving engagement and early sell-in success.•Data-Driven Decision Making: Utilized Tableau and PowerBI data, to benchmark sales performance for key managers, providing actionable insights each cycle to secure additional display space and reverse trends in underperforming categories.•Leadership & Team Development: Served as an Artificial Intelligence, Walmart seasonal, and Publix advocate within the team, delivered comprehensive onboarding for six new teammates, ensuring rapid integration, role clarity, and sustained performance success to scale best practices region-wide.
Education
Darla Moore School of Business
Bachelor of Business Administration - BBA
2019 — 2023
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