Taylor Newby
Senior Manager - Global Creative Marketing @Netflix
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WORK HISTORY
Senior Manager - Global Creative Marketing @Netflix
Los Angeles, CA, US
Leader of global 360 campaigns for priority Netflix series-Oversee the development and execution of all creative assets for campaigns, including trailers, teasers, TV spots, social/digital assets, key art, branding, OOH, stunts, etc-Expert understanding of how to tell a strategic, compelling and cohesive story across all platforms & regions that breaks through into the cultural zeitgeist-Expert understanding of how to manage controversial show themes through marketing and social efforts-A strong cross-functional leader who engages and collaborates with teams around the globe, rallies excitement around big ideas, and optimizes workflow for maximum impact-Main MarComms point-of-contact for Producers and Showrunners, to ensure the vision of the series extends authentically and effectively into the outside world-Oversee on-set capture of custom creative assets & on-set social media training for talent-Manage the work and happiness of coordinators, mentees and many agencies/vendors-An innovator who seeks out emerging technologies/platforms that will raise the bar on campaigns.
EDUCATION
New York University
B.A., Art History
SKILLS
ABOUT TAYLOR NEWBY
Specialties: Creative Direction, A/V (long form and short form), Key Art and Print, Positioning and Marketing Strategy, Digital Strategy, Social Media Strategy
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