Taylor Faye Nazon
Director of Membership @Block Club Chicago
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WORK HISTORY
Director of Membership @Block Club Chicago
Chicago, IL, US
Own end-to-end growth and subscription marketing strategy for an independent local news organization, delivering +8% revenue growth in year one and +36% in year twoSpearheaded a full subscription system redesign — new pricing tiers, restructured paywall experiences, and refined acquisition funnels — driving a 40% increase in new subscriber acquisitionRedesigned subscription lifecycle flows, improving onboarding, billing, and renewal flows, reducing churn by 3%Directed a 30+ interview audience research program, translating findings into long-term marketing and revenue strategy
EDUCATION
The College of Saint Rose
Bachelor of Science - BS, Social Work
The University of Chicago Booth School of Business
Master of Business Administration - MBA
ABOUT TAYLOR FAYE NAZON
Director of Membership | MBA Candidate, Chicago Booth
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