Taylor Morano

About Taylor Morano

Measurement and analytics strategist with a knack for turning data into actionable insights that drive brand experiences—both in-person and virtual. I’ve built measurement plans and experiential marketing playbooks that help brands make smarter decisions, engage their audiences, and see real results. Key Strengths:• Crafting measurement programs that boost brand engagement and ROI• Simplifying data analysis reports—providing actionable insights that are easily understood across full orgs• Using quantitative and qualitative research to truly understand audience needs• Understanding the who and why behind data, informing actionable recommendations• Building surveys that deliver insights for targeted, effective marketing• Developing integrated campaigns and segmenting audiences for impact• Creating personas that make brand experiences personal and precise• Adding visual storytelling into the mix with a background in graphic designI’m all about using data to bring brands closer to their audiences and build memorable connections. Let’s connect if you\'re interested in data-driven marketing, brand strategy, or just want to chat about making data work smarter!

Experience

1. Director of Measurement & Analytics

   Sparks

   Feb 2023 — Present

Education

• Art Institute of Philadelphia

  Bachelor of Science - BS, Advertising

  2011 — 2015

Skills

• Adobe Creative Suite
• Microsoft Office
• Advertising
• Copywriting
• Graphic Design
• Public Speaking
• Customer Service
• Powerpoint
• Social Media
• Canon Dslr
• Google Adwords
• Gif Animator
• Print Production
• Basic Html
• Indesign
• SEO
• Social Networking
• Marketing
• Media Planning
• Wordpress
• Photoshop
• Social Media Marketing
• Public Relations
• Branding & Identity
• Facebook Marketing
• Mailchimp
• Adobe Photoshop