Taylor Mikel
Influencer Marketing Strategist
- Role
- Account Manager at Mighty Joy
- Location
- Monterey, CA, US
- LinkedIn followers
- 500 followers
About Taylor Mikel
With over six years in the industry, I’ve evolved from traditional PR into the fast-paced world of influencer marketing, affiliate partnerships, and social media community management. My expertise lies in crafting data-driven, yet relationship-focused campaigns that amplify brand stories in an authentic and measurable way. Currently at Mighty Joy, I develop and execute multi-channel influencer strategies for leading lifestyle and consumer brands—blending the narrative depth of PR with the direct engagement of influencer collaborations. What I Bring to the Table: Influencer Marketing Strategy – End-to-end campaign execution, from creator selection to performance analysis Affiliate & Product Seeding Programs – Driving conversions and engagement through thoughtful partnerships Podcast & Audio Branding – Leveraging host-read endorsements and compelling storytelling Cross-Platform Creator Collaborations – Building relationships across social, digital, print, and broadcast media Performance-Driven Approach – Tracking key metrics (engagement, conversions, ROI) to optimize impact Passionate about connecting brands with the right voices to drive authentic engagement and business growth. Let’s collaborate!
Experience
Account Manager
May 2024 — Present · Los Angeles, CA, US
Oversee every aspect of client management, from setting timelines and allocating budgets to forecasting deliverables, ensuring smooth executionLead and mentor a team of 8+ junior staff, fostering growth and collaborationBuild and maintain strong relationships with clients across diverse industries, acting as a trusted strategic partnerCreate innovative influencer marketing campaigns that tap into market insights and evolving consumer trendsTrack campaign performance and provide actionable, data-driven insights to optimize impactNegotiate partnerships that drive value while identifying opportunities to expand and grow accountsWork closely with cross-functional teams to ensure seamless campaign execution and alignment across all marketing effortsStay ahead of industry trends and best practices to keep campaigns fresh, relevant, and effectiveCurrent client portfolio includes: Panda Express, Don Francisco\'s Coffee, Everytable, TenTen, Reclip, Panera Bread and NMBRS Fuel.
Education
Carmel High School
General Education
2009 — 2013
New York University
Bachelor of Science (B.S) Media, Culture, and Communication
2013 — 2017
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