Taylor McMillin

About Taylor McMillin

Hello! I’m a senior at the University of Southern California graduating this spring with a major in Business Administration and a focus in Marketing. Over the past few years, I’ve developed a strong passion for marketing and content creation, with a growing love for both the fashion and health & wellness spaces.During my internships, I gained experience in paid social advertising, working primarily within the fashion department and supporting luxury swimwear and high-end clothing brands. I’ve helped create, manage, and optimize paid campaigns across Meta, TikTok, and Google. Where I learned how to combine creative testing with performance-driven strategy to build brand awareness and engagement. Alongside this, I currently work at Detoure Shop, where being immersed in a curated fashion and lifestyle environment has deepened my appreciation for styling and consumer behavior. I\'ve worked closely with the marketing team and organized events, which have shaped how I approach branding and content.Outside of my professional experience, I’ve truly fallen in love with content creation. Currently in the health and wellness space, I\'ve created fitness and lifestyle content. Which has allowed me to connect with my audience while experimenting with storytelling formats and different editing styles. This space has taught me how powerful genuine, value-driven content can be when it comes to building engagement and community. Moving forward, I’m excited to continue to grow in the marketing world, with creativity, strategy, and authentic storytelling to help brands make a meaningful impact on their audience.

Experience

1. Brand Marketing Ambassador

   Vitamin Well Group

   Jan 2026 — Present · Los Angeles, CA, US

   Create and publish paid and organic social content for TikTok and Instagram, producing UGC-style short-form videos and stories from ideation through execution, including filming, editing, caption writing, and trend-aligned storytelling to showcase Barebells within student lifestyle content- Support community marketing and brand engagement efforts, actively managing DMs and comments across TikTok and Instagram, responding to inquiries, and reinforcing a consistent, on-brand voice that strengthens community connection and loyalty- Execute experiential marketing initiatives for Barebells, directly engaging with students to introduce the product, distribute ~250 samples monthly, and capture authentic photo and video content throughout the experience, including focusing on UGC moments.

Education

• University of Southern California

  Bachelor of Science - BS, Business Administration