Taylor Braden

About Taylor Braden

Alumna of Florida State University with proven success in marketing, social media…

Experience

1. Communications Specialist

   Central Florida Expressway Authority

   Jun 2025 — Present

   Lead the management and strategy for CFX’s digital presence, overseeing the agency website and social media channels to deliver timely, accurate, and engaging public information.Develop and implement digital communication strategies that support agency initiatives, infrastructure projects, and customer engagement across multiple platforms.Oversee the planning and execution of social media campaigns and content, collaborating with external agencies and contractors to ensure messaging aligns with brand standards and agency priorities.Monitor and engage with community conversations across digital platforms, using tools such as Sprout Social track audience engagement, manage responses, and escalate sensitive issues in coordination with outreach, marketing, and operations teams.Manage and evaluate digital analytics and social listening tools, including Sprout Social, Cision, and Google Analytics, to track campaign performance, audience sentiment, and media coverage while providing strategic recommendations for improvement.Produce quarterly digital performance reports for senior leadership, synthesizing metrics, audience insights, and engagement trends to inform communications strategy.Conduct regular audits with internal departments and external partners to ensure accuracy and timeliness of public information across digital channels.Oversee digital content development, including newsletters, website updates and social media content ensuring quality control and brand consistency.Manage relationships with external contractors, consultants, and agency partners, coordinating creative development, content production, and campaign execution.Administer and optimize internal collaboration tools such as SharePoint to streamline communications workflows and improve document management processes.Stay current on emerging digital trends, platform updates, and audience engagement strategies to continuously improve CFX’s digital communications.

Skills

• Research
• Time Management
• Social Media
• Public Relations
• Social Media Marketing
• Microsoft Word
• Event Planning
• Public Speaking
• Policy Analysis
• Public Policy
• Government