Taylor Lloyd

Role
Digital Media Analyst at DICK'S Sporting Goods
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Digital Media Analyst

    DICK'S Sporting Goods

    Jan 2022 — Present

    Developed detailed targeting to align with Media Brief, while simultaneously introducing and testing new tactics to expand digital learnings • Execute Digital and Online Video campaigns through the Google Suite (DV360, GAM) • Analyze and interpret learnings from previous campaigns to optimize performance YoY • Collaborate with Agency Partners to onboard new platforms and ensure deliverables are meeting deadlines • Collaborate with vendors such Nike, Adidas, Carhartt and Under Armour to build highly targeted Retail Media Network recommendations leveraging DSG 1st party and 3rd party audiences

Education

  • West Virginia University

    Bachelor’s Degree, Public Relations/Image Management, Senior

    2015 — 2019

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Taylor Lloyd — Digital Media Analyst at DICK'S Sporting Goods in Pittsburgh, PA, US | Unifers