Taylor Urban

About Taylor Urban

As a creative marketing leader with extensive experience in demand generation and marketing operations, I specialize in driving pipeline growth and revenue impact through multi-channel campaigns and strategic insights. My expertise lies in blending innovative strategies with data-driven decision-making to deliver measurable results.My career began in event management, where I developed a holistic approach to aligning event logistics with brand-building strategies. This foundation sparked my passion for crafting cohesive campaigns that connect every stage of the sales funnel—from messaging and targeting to segmentation, follow-up, and analytics.I’ve led integrated programs that achieved a 37% increase in high-intent opportunities and a remarkable improvement in closing rates—from 1.2% in 2023 to 5% in 2024. Leveraging tools like Salesforce, HubSpot, and intent data platforms, I’ve streamlined lead management processes, improved data accuracy, and optimized workflows to maximize campaign efficiency.Data and metrics are integral to my leadership style. Whether developing executive dashboards, tracking campaign KPIs, or analyzing funnel performance, I focus on uncovering insights that drive smarter, more impactful decisions. I take pride in helping teams understand the “why” behind the data, ensuring every action aligns with business goals.

Experience

1. Senior Manager, Growth Marketing Campaigns & Operations

   Cognite

   May 2025 — Present · Austin, TX, US

Education

• Florida State University

  Bachelor's Degree, Hospitality Administration/Management

  2010 — 2014

Skills

• Food & Beverage
• Hospitality
• Customer Service
• Microsoft Office
• Sponsorship
• Social Media
• Facebook
• Microsoft Excel
• Powerpoint
• Teamwork
• Photography
• Event Management
• Event Planning
• Social Networking
• Microsoft Word
• Hospitality Industry
• Time Management